Full disclosure: I’m a total nerd. Hobbies include video games, copy-editing, and tabletop role playing games (TRPGs) like Dungeons & Dragons. Running my first campaign this Halloween (using the Dread system) forced me to flex the same muscles I use creating a media plan. I understand running a tabletop RPG isn’t for everyone, so I’ve compiled three media planning parallels I noticed when planning and running my game.
My game turned out to be a critical hit, and I gained valuable insight into media planning. Any fellow D&D geeks out there who want to weigh in? Let me know in the comments.
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Mallie Rust is a TexasMedia Student with a passion for emerging media vehicles and ad technologies. She's also a passionate defender of the Oxford comma. Archives
March 2017
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