Full disclosure: I’m a total nerd. Hobbies include video games, copy-editing, and tabletop role playing games (TRPGs) like Dungeons & Dragons. Running my first campaign this Halloween (using the Dread system) forced me to flex the same muscles I use creating a media plan.
Sorry Google. It looks like Snap Inc. (the company formerly known as Snapchat) might edge out the tech giant in its bid for the wearables market. Though their functionality may be limited to videos, Spectacles are designed to appeal to the masses rather than early adopters.