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I just finished reading The Circle by David Eggers and it made my skin crawl in the best way possible: it got me thinking. The idea that we as a society might allow a single corporation to deny individuals the right to opt out may not be completely realistic. Even so, it is something our increasingly “opt-in” society should be wary of. 
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Programmatic buying is focused on making ad placement more efficient and more effective. The end goal is to use the data available to reach consumers with relevant ads. Unruly, a video ad tech company, is working to create more relevant campaigns using emotional targeting.  In September, YouTube embraced a more transparent de-monetization system. Though the policy has been in place since 2012, content creators only began receiving de-monetization notifications this year. Cue vlogger panic.  |
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Mallie Rust is a TexasMedia Student with a passion for emerging media vehicles and ad technologies. She's also a passionate defender of the Oxford comma. 
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