I just finished reading The Circle by David Eggers and it made my skin crawl in the best way possible: it got me thinking. The idea that we as a society might allow a single corporation to deny individuals the right to opt out may not be completely realistic. Even so, it is something our increasingly “opt-in” society should be wary of.
Programmatic buying is focused on making ad placement more efficient and more effective. The end goal is to use the data available to reach consumers with relevant ads. Unruly, a video ad tech company, is working to create more relevant campaigns using emotional targeting.
In September, YouTube embraced a more transparent de-monetization system. Though the policy has been in place since 2012, content creators only began receiving de-monetization notifications this year. Cue vlogger panic.
According to a report released by the Interactive Advertising Bureau (IAB) in December 2015, ad fraud now costs U.S. digital marketing, advertising, and media industry $8.2 billion a year. To put that into perspective, that's roughly equivalent to the GDP of the Bahamas.