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Programmatic buying is focused on making ad placement more efficient and more effective. The end goal is to use the data available to reach consumers with relevant ads. Unruly, a video ad tech company, is working to create more relevant campaigns using emotional targeting. 
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In September, YouTube embraced a more transparent de-monetization system. Though the policy has been in place since 2012, content creators only began receiving de-monetization notifications this year. Cue vlogger panic.  |
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Mallie Rust is a TexasMedia Student with a passion for emerging media vehicles and ad technologies. She's also a passionate defender of the Oxford comma. 
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