Mallie Rust - Freelance Editing, Advertising, and Content Creation
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Ad Words

My thoughts on the ad industry and beyond

Emotional Targeting: Programmatic’s New Frontier

10/17/2016

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Programmatic buying is focused on making ad placement more efficient and more effective. The end goal is to use the data available to reach consumers with relevant ads. Unruly, a video ad tech company, is working to create more relevant campaigns using emotional targeting.
Unruly Graphic

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Is YouTube Really Advertiser-Friendly?

10/11/2016

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In September, YouTube embraced a more transparent de-monetization system. Though the policy has been in place since 2012, content creators only began receiving de-monetization notifications this year. Cue vlogger panic.
YouTube Panic

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Ad Fraud: Why you Need More Meaningful Metrics

10/4/2016

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According to a report released by the Interactive Advertising Bureau (IAB) in December 2015, ad fraud now costs U.S. digital marketing, advertising, and media industry $8.2 billion a year. To put that into perspective, that's roughly equivalent to the GDP of the Bahamas.
Ad Fraud Infographic

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    Mallie Rust is a TexasMedia Student with a passion for emerging media vehicles and ad technologies. She's also a passionate defender of the Oxford comma.

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