Mallie Rust - Freelance Editing, Advertising, and Content Creation
  • Home
  • Blog
  • Portfolio
    • Advertising
    • Design Work
    • Content Marketing
  • Contact Me

Ad Words

My thoughts on the ad industry and beyond

Brave the Bots

12/7/2016

0 Comments

 
Chatbots are an up-and-coming medium, allowing brands to create more personalized connections with consumers. Brands are seeing amazing engagement rates, though not all consumers are thrilled at the thought of being spammed by brands. Agencies like MEC are challenging those negative perceptions of bots by using the platform for good.
Picture

Read More
0 Comments
    Picture

    Author

    Mallie Rust is a TexasMedia Student with a passion for emerging media vehicles and ad technologies. She's also a passionate defender of the Oxford comma.

    View my profile on LinkedIn

    Archives

    March 2017
    February 2017
    December 2016
    November 2016
    October 2016

    Categories

    All
    AdTech
    Freelancing
    Industry News
    Thought Pieces

    RSS Feed

© COPYRIGHT 2015. ALL RIGHTS RESERVED.
  • Home
  • Blog
  • Portfolio
    • Advertising
    • Design Work
    • Content Marketing
  • Contact Me