Mallie Rust - Freelance Editing, Advertising, and Content Creation
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Ad Words

My thoughts on the ad industry and beyond

Brave the Bots

12/7/2016

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Chatbots are an up-and-coming medium, allowing brands to create more personalized connections with consumers. Brands are seeing amazing engagement rates, though not all consumers are thrilled at the thought of being spammed by brands. Agencies like MEC are challenging those negative perceptions of bots by using the platform for good.
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Make a Spectacle of Yourself

11/11/2016

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Sorry Google. It looks like Snap Inc. (the company formerly known as Snapchat) might edge out the tech giant in its bid for the wearables market. Though their functionality may be limited to videos, Spectacles are designed to appeal to the masses rather than early adopters.
Snap Inc. Spectacles

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Emotional Targeting: Programmatic’s New Frontier

10/17/2016

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Programmatic buying is focused on making ad placement more efficient and more effective. The end goal is to use the data available to reach consumers with relevant ads. Unruly, a video ad tech company, is working to create more relevant campaigns using emotional targeting.
Unruly Graphic

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    Author

    Mallie Rust is a TexasMedia Student with a passion for emerging media vehicles and ad technologies. She's also a passionate defender of the Oxford comma.

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