Chatbots are an up-and-coming medium, allowing brands to create more personalized connections with consumers. Brands are seeing amazing engagement rates, though not all consumers are thrilled at the thought of being spammed by brands. Agencies like MEC are challenging those negative perceptions of bots by using the platform for good.
Sorry Google. It looks like Snap Inc. (the company formerly known as Snapchat) might edge out the tech giant in its bid for the wearables market. Though their functionality may be limited to videos, Spectacles are designed to appeal to the masses rather than early adopters.
Programmatic buying is focused on making ad placement more efficient and more effective. The end goal is to use the data available to reach consumers with relevant ads. Unruly, a video ad tech company, is working to create more relevant campaigns using emotional targeting.