One of the most difficult parts of freelancing is figuring out how to market your business and attract clients. It's tricky, especially for non-marketing freelancers like editors, programmers, and designers. Lucky for you, I've prepared three tips to help you grow visibility for your freelancing business and help you generate leads.
February 13th is Leslie Knope's favorite holiday: Galentines day. It's a day for "ladies celebrating ladies," and I am all about that. In honor of Galentines day, I'm sharing a list of five women that inspire me.
Chatbots are an up-and-coming medium, allowing brands to create more personalized connections with consumers. Brands are seeing amazing engagement rates, though not all consumers are thrilled at the thought of being spammed by brands. Agencies like MEC are challenging those negative perceptions of bots by using the platform for good.
Full disclosure: I’m a total nerd. Hobbies include video games, copy-editing, and tabletop role playing games (TRPGs) like Dungeons & Dragons. Running my first campaign this Halloween (using the Dread system) forced me to flex the same muscles I use creating a media plan.
Sorry Google. It looks like Snap Inc. (the company formerly known as Snapchat) might edge out the tech giant in its bid for the wearables market. Though their functionality may be limited to videos, Spectacles are designed to appeal to the masses rather than early adopters.
I just finished reading The Circle by David Eggers and it made my skin crawl in the best way possible: it got me thinking. The idea that we as a society might allow a single corporation to deny individuals the right to opt out may not be completely realistic. Even so, it is something our increasingly “opt-in” society should be wary of.
Programmatic buying is focused on making ad placement more efficient and more effective. The end goal is to use the data available to reach consumers with relevant ads. Unruly, a video ad tech company, is working to create more relevant campaigns using emotional targeting.
In September, YouTube embraced a more transparent de-monetization system. Though the policy has been in place since 2012, content creators only began receiving de-monetization notifications this year. Cue vlogger panic.
According to a report released by the Interactive Advertising Bureau (IAB) in December 2015, ad fraud now costs U.S. digital marketing, advertising, and media industry $8.2 billion a year. To put that into perspective, that's roughly equivalent to the GDP of the Bahamas.